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07/17/2009: G3 Translate Participates with the Food Bank for NYC

11/12/2008: G3 Translate Participates in NYAMA Multicultural Panel Discussion on Nov. 12

October 7, 2008 – New York, NY: Responding to the call by the NYC American Marketing Association to educate and empower their colleagues, Nancy N. Cearley, CEO of foreign language translation company G3 Translate will participate in a healthcare multicultural marketing panel to take place in NYC on November 12th.

Saul Gitlin, EVP of Strategic Marketing Services and New Business in North America for Kang & Lee Advertising, will also participate as a panelist while Lisa Skirloff, President of Multicultural Marketing Resources, will act as moderator.

In response to inquiries regarding how pharmaceutical companies market their products to non-English speaking consumers, the panel will present “Multicultural Healthcare Marketing Practices” citing examples as to how these pharmaceutical companies in concert with their advertising/public relations agencies and cultural consultants define and expand their marketing strategies to attract new customers both domestically and internationally.

This panel will introduce multicultural segmentation and communications, while discussing, cultural communication issues, multi-lingual labeling and holistic advertising channels in this industry as well as the differences in marketing prescription drugs and OTC products.

The event will take place from 8:30am – 10:30am in the NYAMA office at 116 East 27th Street on the 6th Floor, between Park and Lexington Avenues.  Admission is $35 for AMA members and $55 for non-members.  Space is limited.  For reservations contact Jill Van Hee, events coordinator, at 212.687.3280 x 222 or email jvanhee@nyama.org

G3 Translate, also known as Gazelle Globalization Group, is the go-to translation resource for companies seeking assistance with their foreign language needs. G3 serves law firms and multinational corporations in the market research, medical device, pharmaceutical and life sciences sectors operating on a global scale, and can provide the following:

• High quality translation services in over 100 global languages rendered by native speakers with industry specific expertise
• Translation of legal, regulatory and compliance documentation as well as Instructions for Use, Monographs, Patient Education Brochures reports, surveys, corporate communications, website content, presentations and marketing collateral
• Desktop publishing for varied product inserts, packaging and multilingual labeling formats.

Headquartered in New York City at 451 Park Avenue South, G3 Translate is a proud, long-standing member of the American Marketing Association, Marketing Research Association, American Translators Association, AAPOR, CASRO, PMRG and ESOMAR. For more information contact Angela Marie Franco, Director of Marketing at 212-889-5077 x319 or email angela@g3translate.com.

11/01/2008: Alert! Magazine Article by Nancy Cearley: TM or MT? Ask Your LSP. Deciphering Translation Terminology and Technology

06/10/2008: G3 in BtoB

06/01/2008: G3 Translate Previews Rebrand at MRA Conference June 5-6, 2008

June 4, 2008 – New York, NY: How does a logo define the value proposition of a certain language translation services company? This was the question posed to Gazelle Globalization Group and the issue that subsequently brought its owners to a rebrand.

Back in early 2006 Gazelle Global Research Services - a marketing research services firm - funded a new initiative creating an independent company catering to the need for language translation services within the market research industry. This operation, headed by Nancy Cearley and John Labati, veterans of the translation services industry, was named Gazelle Globalization Group.

“As our company continues to grow, we have to continually promote understanding of our service offering. We are a translation services company and our business prospects were sometimes confused because our name was so similar to that of our sister company. With this in mind, we began with the company’s identity boiled down to its bare essence, defining the positive experience our clients gain from doing business with us. We developed our marketing strategy and new campaign based on the foundation of our domain name, G3Translate.com, along with customer feedback,” states Nancy Cearley, CEO.

“G3 articulates more easily for superior brand recall and telemarketing. We want companies to take a fresh look at us - our technical qualifications as members of the Confirmit! marketplace - and our expertise in translating surveys and related materials in varied formats. We use transparent marketing techniques because we know the market research industry inside and out. Our goal is to make it easy for customers and prospects to understand exactly why G3 should be their top choice for translations. We deliver a timely, turn-key solution and now communicate that relevancy,” says John Labati, COO.

The G3 integrated marketing campaign has previewed with a corporate brochure, print ads, direct mail and trade show materials, with its website also slated for redesign over the next few weeks. G3Translate is also fitting for direct navigation techniques – when a user directly types the company name into a web browser.

The entire company is onboard with the rebranding initiative and will present their new logo and color-matched attire in booth #100 at the annual conference of the Marketing Research Association in the Times Square Marriott Marquis on June 5-6, 2008.

G3 Translate (Gazelle Globalization Group) is the marketing research sector’s go-to translation resource. G3’s services extend to all of the following areas:

• Translation of surveys, screeners, corporate communications including press releases, advertisements, packaging, and direct mail
• Assistance with foreign language surveys in various market research software programs (html, xml, xls, etc.)
• Back translation of open end responses
• In-language coding in all major languages
• Web site localization

Headquartered in New York City at 451 Park Avenue South, G3 Translate is a proud, long-time member of the Marketing Research Association, American Translators Association, AAPOR, American Marketing Association, CASRO, PMRG, ESOMAR and is registered with the Small Business Administration (SBA). For more information contact Angela Marie Franco, Director of Marketing at 212-889-5077 x319 or email angela@G3translate.com.

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