Industry


Helpful Industry Links

Earth Calendar: A Helpful Site for Holidays Spanning the Globe

Translation: Getting it Right. A guide to buying translations.

Languages of the World: A Reference Site by Ethnologue

Introduction to Internationalization (I18N)

A primer on the growing I18N and L10N initiatives in world commerce

Global and Localization Association (GALA)

Localization Industry Standards Association (LISA)

List of Common Phrases in World Languages

Lost in Translation: Machine Translation’s Humorous and Painful Shortcomings

World Clock: Find Times Around the Globe

Real Time Currency Converters for Clients (free)
Currency Converter

---PRESS RELEASES---

06/10/2008: G3 in BtoB

06/01/2008: Rebrand

For Immediate Release
Contact: Angela Marie Franco, Director of Marketing
G3 Translate (Gazelle Globalization Group)
212-889-5077 x 319
angela@G3translate.com

G3 Translate Previews Rebrand at MRA Conference June 5-6, 2008

June 4, 2008 – New York, NY: How does a logo define the value proposition of a certain language translation services company? This was the question posed to Gazelle Globalization Group and the issue that subsequently brought its owners to a rebrand.

Back in early 2006 Gazelle Global Research Services - a marketing research services firm - funded a new initiative creating an independent company catering to the need for language translation services within the market research industry. This operation, headed by Nancy Cearley and John Labati, veterans of the translation services industry, was named Gazelle Globalization Group.

“As our company continues to grow, we have to continually promote understanding of our service offering. We are a translation services company and our business prospects were sometimes confused because our name was so similar to that of our sister company. With this in mind, we began with the company’s identity boiled down to its bare essence, defining the positive experience our clients gain from doing business with us. We developed our marketing strategy and new campaign based on the foundation of our domain name, G3Translate.com, along with customer feedback,” states Nancy Cearley, CEO.

“G3 articulates more easily for superior brand recall and telemarketing. We want companies to take a fresh look at us - our technical qualifications as members of the Confirmit! marketplace - and our expertise in translating surveys and related materials in varied formats. We use transparent marketing techniques because we know the market research industry inside and out. Our goal is to make it easy for customers and prospects to understand exactly why G3 should be their top choice for translations. We deliver a timely, turn-key solution and now communicate that relevancy,” says John Labati, COO.

The G3 integrated marketing campaign has previewed with a corporate brochure, print ads, direct mail and trade show materials, with its website also slated for redesign over the next few weeks. G3Translate is also fitting for direct navigation techniques – when a user directly types the company name into a web browser.

The entire company is onboard with the rebranding initiative and will present their new logo and color-matched attire in booth #100 at the annual conference of the Marketing Research Association in the Times Square Marriott Marquis on June 5-6, 2008.

G3 Translate (Gazelle Globalization Group) is the marketing research sector’s go-to translation resource. G3’s services extend to all of the following areas:

  • Translation of surveys, screeners, corporate communications including press releases, advertisements, packaging, and direct mail
  • Assistance with foreign language surveys in various market research software programs (html, xml, xls, etc.)
  • Back translation of open end responses
  • In-language coding in all major languages
  • Web site localization

Headquartered in New York City at 451 Park Avenue South, G3 Translate is a proud, long-time member of the Marketing Research Association, American Translators Association, AAPOR, American Marketing Association, CASRO, PMRG, ESOMAR and is registered with the Small Business Administration (SBA). For more information contact Angela Marie Franco, Director of Marketing at 212-889-5077 x319 or email angela@G3translate.com.

06/01/2006: Founding

FOR IMMEDIATE RELEASE:

Gazelle Global Research Unveils New Business Unit Gazelle Globalization Group (G3) to Address Increasing Worldwide Demand for Language Translation

New York, NY June 1, 2006 – Gazelle Global Research Services LLC., a leading provider of domestic and international data collection and data management services, today announced the launch of a new business unit, Gazelle Globalization Group (G3), also branded as G3translate.com. The new business interest is dedicated to providing rapid language solutions to enterprises with ongoing multilingual and international communication concerns.

While Gazelle Global Research Services (GGRS) has been providing language translation services to its research clients worldwide for the past 12 years, this move to specialize provides innovative, highly scalable customized translation and localization offerings to the business community at large. Specific G3 areas of focus include financial, medical, health care, pharmaceutical, market research, legal, travel & tourism, information technology, and government sectors, among others.

Worldwide spending annually for translation and localization services is currently estimated at $8.8 billion (US Dollars) with 2010 estimates expected to reach over $12 billion. “We are continuing to align ourselves with our customers needs in areas where it makes sense, based on our core competencies,” says Ann Brown, president at GGRS. “With the rapid push for internationalization within every business sector in the marketplace, we feel G3 is poised to help our existing and future clients achieve a truly global footprint.”

The new company is headed by Nancy Cearley, a language industry veteran who brings over 10 years of extensive operations, project management, sales and business development skills to the G3 helm. Previously Ms. Cearley was an executive at The Language Works, a NYC-based privately-owned translation services agency. Prior to her tenure at The Language Works, Ms. Cearley worked as client liaison on many of the top accounts for the TransPerfect Translations/translations.com family of companies at its global New York City headquarters.

“It’s not just a matter of simply translating words from one language into another,” Cearley explains, “it’s about understanding exactly what our client is trying to communicate linguistically, graphically, and contextually. It’s about helping our clients deliver their fundamental messages in a very specific and culturally-sensitive manner into those regions of the world where they want to conduct business.”

Joining Nancy Cearley at the executive level is John Labati who assumes the role as G3’s Chief Operating Officer. Mr. Labati, who served as Vice President of Client Services at The Language Works, is a 15-year veteran of the language industry. In addition to his extensive experience in spearheading new business development and client relations in the U.S., Mr. Labati spent 9 years in Europe in the foreign language services sector where his development efforts were focused on technical translation for industry, language instruction for international trade, and linguistic consulting services for interactive media.

“We are pleased to have Nancy and John leading this effort,” says Harriet Naidus COO at GGRS “Both of them have proven track records of success in the language industry not only in terms of attracting new business but also in their abilities to build, grow, and maintain multiple profitable high-value client-focused language solutions. We eagerly look forward to helping our business partners expand their reach internationally.”

About Gazelle Globalization Group (G3)

G3 is a privately held firm that services multiple industry verticals requiring translation and localization solutions. Gazelle Globalization Group also branded as G3 or G3translate.com is heavily invested in today’s top translation professionals and the very latest linguistics software platforms available in the industry. Drawing on over 25 years of solid, proven translation project management experience, G3 delivers personalized, highly scalable concept-to-completion solutions to clients wishing to expand their own global identity.

For more information about Gazelle Globalization Group visit www.G3translate.com or contact:

Nancy Cearley
Phone: 212-889-5077
Mobile: 917-676-5886
info@G3translate.com

About Gazelle Global Research Services (GGRS)

GGRS is a privately held firm that specializes in worldwide data collection logistical services for market research agencies. The company is dedicated to providing effective solutions for research companies and research practitioners looking to expand their international reach by leveraging the Gazelle Global network of partner companies. GGRS also operates Gazelle Online™, an online services business unit dedicated to providing high quality web interviewing services and sample management through a team of highly experience programmers and project managers. Gazelle Online™ operates on a robust industry standard information technology platform.

For more information visit Gazelle Global Research visit www.gazelleglobal.com or contact:

Harriet Naidus
Phone: 212-686-8808
info@G3translate.com

   
G3 Translate (Gazelle Globalization Group) 451 Park Avenue South | 6th Floor | New York, NY 10016 | United States
tel: (+1) 212.889.5077 | fax: (+1) 212.686.5114

© Copyright 2006-2010 Gazelle Globalization Group. All Rights Reserved.