Cultural Consulting Services

The Danger of Machine Translation and Culturally Insensitive Messages

You want to roll out your product or service to a worldwide audience...but you want to shop for the cheapest price possible for your document, marketing materials, advertisements, and web site content language translation. Your first option is machine translation (or MT), where the latest software from xyz company will instantly translate your materials into any number of languages through artificial intelligence and static archival glossaries.

Your second option is to go with an large “language mill,” or translation services company that slashes prices due to its volume of income-generating projects from an endless number of clients. Quality in both cases may be sacrificed for speed to market and cheap cost.

One thing is certain: both options are truly devoid of that key one-on-one partnership feeling and the feedback you get from having a close, personal human connection. Are you going to entrust your company’s all-important new world image to sterile, impersonal machine translation technology estimated to still be at least 30 years away from being “decent?”

Are you going to entrust your company’s carefully crafted image to a language translation services company where you feel like just another face in the crowd? One more client to bill in an long list of clients, many who may be your direct competition?

To save money? To run the risk of looking and sounding like all of your competitors?

We didn’t think so.

At G3 Translate we entrust each of your requests—from a single tagline on a single sheet of paper to pages and pages of software documentation and website localization—to a team of carefully selected expert terminologists, cultural and regional advisors and quality assurance managers.

You have one shot to make that critical first impression and we want to make sure G3 Translate’s entire staff is always ready and at your disposal to help guide you through this crucial process like a caring, personal friend. We know your global message is that vital to your bottom line. That’s why we specifically designed G3 Translate around the premise of one-on-one attention from a pool of today’s brightest, outgoing, most talented language professionals in a veritable sea of inferior or undesirable language translation options.

We feel G3 Translate ’s relentless pursuit of quality and attention to detail in today’s mass market, one-size-fits-all corporate conglomerate mentality is worth any price, quite frankly, let alone at our very reasonable rates.